Decoding Hormones & Endocrine Health — Wholistic Health Academy
Launch Pricing — $497 (retail $997) — Limited time only
Self-Paced · Lifetime Access · Launch Pricing

She Knows Her Hormones Are Off.
She Needs You to Tell Her Why.

Other tests can tell you what's imbalanced. Blood chemistry tells you what's driving the imbalance — and that changes everything about the protocol.

Show Me What's Driving It → $1,331 value → $497 launch pricing · won't last

She's already done the DUTCH test. She's done saliva. She knows her estrogen is dominant, her progesterone is tanked, and her cycles are a mess.

She knows what's wrong.

What she doesn't know is why.

Is SHBG binding up her free hormones? Is her liver not clearing estrogen properly? Is insulin resistance driving the testosterone shift? Are the adrenals compensating for something upstream? Is this a thyroid conversion issue masquerading as a sex hormone problem?

The DUTCH can't answer those questions. The saliva can't answer those questions. Blood chemistry can.

But you open her blood panel and you're not sure how to connect the endocrine markers to the metabolic picture. You see the sex hormones. You see the thyroid. You might even see the SHBG. But you don't have a framework for reading them together — as one connected endocrine story.

So you treat the hormone symptom. You support the progesterone. You give her DIM for the estrogen. And three months later — nothing's changed. Because you addressed the what without ever finding the why.

Other tests tell you what's imbalanced. Blood chemistry tells you what's driving the imbalance. That's the difference between managing symptoms and solving the problem.

You were never taught to read sex hormones through the lens of blood chemistry — where SHBG, liver function, insulin, and adrenal output all reveal the mechanism behind the dysfunction. Where the thyroid panel connects to the reproductive system. Where pregnancy shifts every marker on the page and nobody taught you what's normal and what's a red flag.

That's fixable.

(If you're ready to find the why — Decoding Hormones & Endocrine Health is where I teach the framework. $1,331 in value — yours for $497 during launch.)

The Slowest Way to Address Hormone Dysfunction

  • See low progesterone, support progesterone: If you don't know why it's low — is it stress? Is it anovulation? Is it a liver clearance issue? — you're managing a number, not solving a problem.
  • Run a DUTCH and skip the blood work: DUTCH shows you metabolites. Blood shows you what's driving the metabolites. Without blood chemistry, you know the estrogen is high but you don't know if it's an SHBG issue, a liver issue, or an insulin issue. Those are three completely different protocols.
  • Treat thyroid and sex hormones as separate problems: They're the same system. Thyroid conversion affects SHBG. SHBG affects free hormone availability. Adrenal output affects both. If you're not reading them together, you're missing the connection.
  • Avoid pregnant clients because you don't know what shifts are normal: Pregnancy changes nearly every marker on a blood panel. Without trimester-adjusted interpretation, you're either missing real problems or creating unnecessary alarm.

You've been taught to identify hormone imbalances. This course teaches you to find what's driving them — using the one test that connects hormones to the rest of the metabolic picture.

Now Imagine This Instead.

Same client. Same hormone symptoms. Same frustration that nothing's working.

But this time you pull up her blood chemistry — and you see what the DUTCH never could.

Her SHBG is elevated. That's why her free testosterone and free estradiol are tanked even though her totals look adequate — the hormones are being produced, but they're bound up and unavailable. Her thyroid panel shows a conversion issue — Free T3 is low relative to Free T4 — and that's contributing to the SHBG elevation. The adrenal markers confirm the stress component.

It's not an estrogen problem. It's not a progesterone problem. It's an SHBG and conversion problem — and the blood told you exactly where it started.

You explain the mechanism. You adjust the protocol to address what's actually driving the dysfunction, not just the hormones that are downstream. Three months later, her cycles regulate. Her energy comes back. She tells every woman in her network about you.

That's what happens when you can read the why — not just the what.

(This is exactly what I teach inside Decoding Hormones & Endocrine Health — thyroid, sex hormones, and pregnancy interpretation through blood chemistry. Every connection mapped. $1,331 in value — $497 during launch.)

Three Systems. Every Connection Mapped.

Plus Module 1 (Nutrition Basics & Therapeutic Diets) — your clinical foundation for protocol design.

1

Understanding Thyroid

The full thyroid panel — not just TSH. Conversion patterns, antibody status, stress-induced suppression, and how thyroid dysfunction connects directly to sex hormone availability through SHBG and metabolic function.

TSH · Total & Free T4 · Total & Free T3 · Reverse T3 · Thyroid Antibodies (TPO & TgAb)
2

Sex Hormones

The markers that tell you not just what's imbalanced but why. SHBG and its impact on free hormone availability. Adrenal output as a driver. The connection between insulin, liver clearance, and hormone metabolism that other testing modalities can't show you.

Total & Free Testosterone · Estradiol · Progesterone · SHBG · DHEA-S · LH · FSH · Prolactin
3

Pregnancy Considerations

Pregnancy shifts nearly every marker on a standard panel. Trimester-adjusted interpretation and safety protocols so you can distinguish normal physiological changes from genuine clinical concerns — with confidence.

RBC & WBC shifts · Iron & Blood Sugar changes · Thyroid adjustments · Lipid & Liver changes · Progesterone & hCG

Every Module Comes With a Clinical Quick Reference Guide

These aren't cheat sheets. They're the reference material you'll pull up during every client session.

15–25 Pages Per Guide. Three Guides Total.

Each QRG gives you the complete clinical picture for that system — patterns, protocols, decision trees, and safety rails. The pregnancy guide includes trimester-adjusted reference ranges you won't find anywhere else.

  • Pattern recognition frameworks
  • Therapeutic protocols per pattern
  • Supplement dosing with rationale
  • Clinical decision trees
  • Drug interaction warnings
  • Safety & referral thresholds
  • Trimester-adjusted ranges
  • Physician communication templates

Practitioners Who Took Everything Else First

"I have taken Blood Chem from Weatherby, Apex Energetics, and Emily Morrow — and then did this. WOW. This is the only course I recommend to NTPs looking for blood chem now."
Katie JacksonFNTP, RWP
"Michael's functional blood chemistry course completely changed my business. After the course, my confidence shot through the roof. Within a year, I was running a multiple six figure business, after barely scraping by."
Megan AbbottNTP
"This course is so in-depth and thorough. Michael has figured out how to teach complex topics and make them digestible for every level of practitioner."
Kayla OgdenNTP
600+
Practitioners Trained
20+
Markers in This Course
10+
Years Clinical
3
QRGs Included

Here's Everything You Walk Away With

📊

Decoding Hormones & Endocrine Health — Full Course

$997 Value

Module 1 (Nutrition Basics) plus 3 deep-dive modules. Thyroid, sex hormones, and pregnancy interpretation — through the lens of blood chemistry.

📋

3 Clinical Quick Reference Guides

$225 Value

System-specific clinical manuals — including trimester-adjusted reference ranges, pattern recognition, protocols, decision trees, and safety guidelines.

📚

Complete Practitioner Bundle

$74.96 Value

Four PDF guides — Scope-Safe Practice Guide, Blood Panel Blueprint, 80+ Marker Reference, and Top 40 Quick-Reference Card.

🧪

30 Days Free — Blood Chem Studio

$34.99 Value

A full month free on our AI-powered blood chemistry platform. Upload panels, get instant functional analysis, and generate client-ready reports.

Decoding Hormones & Endocrine Health — Full Course$997
3 Clinical Quick Reference Guides$225
Complete Practitioner Bundle (4 Guides)$74.96
30 Days Free — Blood Chem Studio$34.99
Total Value$1,331
Launch Pricing — Limited Time
$497

One-time payment · Lifetime access · Self-paced

Lock In $497 — I'm Ready → This price goes up after launch.

Knowing What's Imbalanced Isn't Enough.

Your clients don't need another test that confirms what they already feel. They need someone who can tell them why — and blood chemistry is the only place that answer lives.

This course teaches you to find it.

Michael Rutherford

Meet Michael Rutherford

I built these frameworks because I watched practitioners run every specialty test available — DUTCH, saliva, GI-MAP — and still not know what was driving the dysfunction. The answer was sitting on the blood panel the entire time. They just didn't have a system for reading it.

A decade of clinical work taught me that endocrine dysfunction almost never exists in isolation. It's connected to metabolic health, liver clearance, stress response, and nutrient status. Blood chemistry is where all of those connections become visible. This course teaches you to see them.

FNTP, FBCS 10+ Years Clinical 600+ Trained BCS Creator

Want All Four Units + Live Certification?

Mastering the Art of Functional Blood Chemistry covers all four Decoding units plus live case analysis, mentorship, and the FBCS credential — the complete transformation.

Learn about the full certification →

Got Questions?

Yes. Immediate access to all modules. No deadlines, no cohort. Start when you're ready — you have lifetime access.
No prerequisites. Module 1 (Nutrition Basics & Therapeutic Diets) is built in to give you the clinical foundation. This course is built for health coaches, NTPs, herbalists, naturopaths, and wellness practitioners at every level.
Yes — and this is exactly why. DUTCH shows you metabolites and hormone clearance pathways. Blood chemistry shows you what's driving the dysfunction in the first place — SHBG, liver clearance, insulin resistance, thyroid conversion, adrenal output. They're complementary. DUTCH tells you the what. Blood tells you the why. Most practitioners who take this course say it completely changed how they use their DUTCH results.
Same material, same depth, same clinical rigor. You get lifetime access, all three Quick Reference Guides, and the complete Practitioner Bundle. It's designed so you can master these systems at your own pace, on your own schedule.
Yes. You learn to interpret and educate — not diagnose or prescribe. Every module includes scope-safe language frameworks and clear referral thresholds. You'll know exactly what you can say, how to say it, and when to refer.
Yes. A full module on pregnancy-specific interpretation with trimester-adjusted reference ranges, safety protocols, and clear guidance on distinguishing normal physiological shifts from clinical concerns. The pregnancy QRG alone is worth the enrollment.
Yes. Contact us for upgrade options. Students who complete Decoding units can apply their investment toward the full certification.
$497 is the launch price. Retail is $997. We haven't set an end date — but when it moves, it moves.
7 days. Full refund. No questions, no hoops, no hassle.

The Next Time She Asks "Why Are My Hormones Off?" — You'll Have the Answer.

Thyroid. Sex hormones. Pregnancy. The connections blood chemistry reveals that no other test can. Clinical Quick Reference Guides for each one.

$1,331 value $497 — Launch Pricing
Give My Clients the Practitioner They Deserve → One-time payment · Lifetime access · Self-paced

Decoding Hormones & Endocrine Health is an educational program designed to train practitioners in functional blood chemistry interpretation. It is not a substitute for professional medical advice, diagnosis, or treatment. Practitioners are responsible for applying this material within their scope of practice. Individual results vary. Testimonials are not guarantees of specific outcomes.

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