Decoding Nutrients & Blood Cells — Wholistic Health Academy
Launch Pricing — $497 (retail $997) — Limited time only
Self-Paced · Lifetime Access · Launch Pricing

She's Been Supplementing for Months.
Nothing's Moving.

Her B12 is still low. Her iron "looks fine." She's exhausted. The supplements aren't working — and you can't tell her why.

Show Me What I'm Missing → $1,331 value → $497 launch pricing · won't last

She's been taking iron for three months. Her energy hasn't changed. Her hair is still falling out. Her doctor says her CBC is "normal."

She's frustrated. She's spending money on supplements that aren't doing anything. And she's looking at you for answers.

You pull up her labs.

Hemoglobin is fine. RBC count is fine. Everything on the CBC looks... fine.

But she's clearly not fine.

You glance at the iron panel — serum iron, TIBC, ferritin — and you're not sure what story they're telling. Is this iron deficiency? Is it anemia? Is it both? Is it neither? Could it be a B12 issue masking as an iron issue?

You look at the MCV, the MCH, the MCHC. You know they matter. But you can't tell if they're pointing to a macrocytic pattern, a microcytic pattern, or something more complex.

So you recommend the same supplement protocol and hope this time it works.

The supplements aren't the problem. The assessment is.

You were never taught to read iron status as a three-stage progression. You were never shown how micronutrient patterns interact with red blood cell indices. You were never given a system for understanding why supplements fail — and what the labs are actually telling you to do instead.

That's fixable.

(If you're ready to fix it — Decoding Nutrients & Blood Cells is where I teach the framework. $1,331 in value — yours for $497 during launch.)

The Slowest Way to Fix a Nutrient Deficiency

  • See low iron, recommend iron: If you don't know which stage of iron deficiency you're looking at, you can't dose correctly — and you'll miss the cases where iron isn't the problem at all.
  • Check B12, see it's low, give methylcobalamin: If you don't understand methylation, you don't know whether that form will help or make things worse. The pattern around B12 matters more than the number.
  • Skip the RBC indices because the CBC "looks normal": The CBC can be completely normal while MCV and RDW are quietly revealing a nutrient deficiency that hasn't shown up yet. You're missing the early signal.
  • Recommend a multivitamin and hope something sticks: Shotgun supplementation without understanding the specific pattern wastes your client's money, erodes their trust, and delays the intervention that would actually work.

You've been taught to match supplements to low numbers. This course teaches you to read the pattern behind the deficiency — so you know what's actually going on, and what will actually move.

Now Imagine This Instead.

Same client. Same "normal" CBC. Same failed supplements.

But this time you open the panel and you see what everyone else missed.

The ferritin tells you she's in stage 2 iron depletion — even though her serum iron looks adequate. The TIBC confirms it. Her MCV is trending upward while her ferritin is trending down — that's a mixed-deficiency pattern, not simple iron deficiency. And her B12 is low-normal with an elevated MCV, which means the methylation piece needs attention before the iron will respond.

That's why the supplements weren't working. She was being treated for the wrong thing.

You explain the pattern. You adjust the protocol. Three months later, her energy is back, her hair stops falling out, and she tells everyone she knows about the practitioner who finally figured it out.

That's not a fantasy. That's what happens when you can actually read the panel.

(This is exactly what I teach inside Decoding Nutrients & Blood Cells — micronutrients, iron status, and RBC assessment. Every connection mapped. $1,331 in value — $497 during launch.)

Three Systems. Every Connection Mapped.

Plus Module 1 (Nutrition Basics & Therapeutic Diets) — your clinical foundation for protocol design.

1

MicroNutrients

The markers that tell you whether the body has what it needs — and what happens when it doesn't. Learn to read nutrient status as interconnected patterns, not isolated numbers.

B12 · Folate · B6 · Vitamin A · Zinc · Copper · Magnesium · Selenium
2

Iron Status

Iron deficiency doesn't start when hemoglobin drops — it starts three stages earlier. Learn to catch it at stage 1, read the full iron panel as one connected story, and understand why standard supplementation often fails.

Iron · TIBC · UIBC · Iron Saturation · Transferrin · sTfR · sTfR:Ferritin Index · Ferritin
3

Anemia & Red Blood Cells

The CBC is the most commonly ordered and most commonly misread panel in medicine. Learn to identify anemia patterns, classify them by mechanism, and connect RBC morphology to the nutrient and iron patterns driving them.

RBC Count · Hemoglobin · Hematocrit · MCV · MCH · MCHC

Every Module Comes With a Clinical Quick Reference Guide

These aren't cheat sheets. They're the reference material you'll pull up during every client session.

15–25 Pages Per Guide. Three Guides Total.

Each QRG gives you the complete clinical picture for that system — patterns, protocols, decision trees, and safety rails. Built from thousands of real panels.

  • Pattern recognition frameworks
  • Therapeutic protocols per pattern
  • Supplement dosing with rationale
  • Clinical decision trees
  • Drug interaction warnings
  • Safety & referral thresholds
  • Monitoring timelines
  • Physician communication templates

Practitioners Who Took Everything Else First

"I have taken Blood Chem from Weatherby, Apex Energetics, and Emily Morrow — and then did this. WOW. This is the only course I recommend to NTPs looking for blood chem now."
Katie JacksonFNTP, RWP
"Michael's functional blood chemistry course completely changed my business. After the course, my confidence shot through the roof. Within a year, I was running a multiple six figure business, after barely scraping by."
Megan AbbottNTP
"The first part with the guidelines PDF — it is exactly what I needed to streamline my lab reviews."
Effie EleftheriadiFunctional Nutritionist
600+
Practitioners Trained
20+
Markers in This Course
10+
Years Clinical
3
QRGs Included

Here's Everything You Walk Away With

📊

Decoding Nutrients & Blood Cells — Full Course

$997 Value

Module 1 (Nutrition Basics) plus 3 deep-dive modules. Micronutrients, iron status, and anemia assessment. Every marker. Every pattern. Every connection.

📋

3 Clinical Quick Reference Guides

$225 Value

System-specific clinical manuals — pattern recognition, protocols, decision trees, safety guidelines, and physician communication templates.

📚

Complete Practitioner Bundle

$74.96 Value

Four PDF guides — Scope-Safe Practice Guide, Blood Panel Blueprint, 80+ Marker Reference, and Top 40 Quick-Reference Card.

🧪

30 Days Free — Blood Chem Studio

$34.99 Value

A full month free on our AI-powered blood chemistry platform. Upload panels, get instant functional analysis, and generate client-ready reports.

Decoding Nutrients & Blood Cells — Full Course$997
3 Clinical Quick Reference Guides$225
Complete Practitioner Bundle (4 Guides)$74.96
30 Days Free — Blood Chem Studio$34.99
Total Value$1,331
Launch Pricing — Limited Time
$497

One-time payment · Lifetime access · Self-paced

Lock In $497 — I'm Ready → This price goes up after launch.

The Supplements Aren't the Problem.

Your clients aren't failing because they're taking the wrong supplements. They're failing because no one read the pattern correctly in the first place.

This course teaches you to read it — so the right intervention works the first time.

Michael Rutherford

Meet Michael Rutherford

I built these frameworks working with hundreds of the most nutrient-depleted individuals you can imagine — truck drivers living on gas station food, running on cortisol, and being told their labs were "fine" while their bodies were starving for what they needed.

I learned to read iron status, micronutrient patterns, and RBC indices with clinical precision because standard supplementation wasn't cutting it. If I didn't find the real pattern, nothing moved. This course is built from that clinical reality.

FNTP, FBCS 10+ Years Clinical 600+ Trained BCS Creator

Want All Four Units + Live Certification?

Mastering the Art of Functional Blood Chemistry covers all four Decoding units plus live case analysis, mentorship, and the FBCS credential — the complete transformation.

Learn about the full certification →

Got Questions?

Yes. Immediate access to all modules. No deadlines, no cohort. Start when you're ready — you have lifetime access.
No prerequisites. Module 1 (Nutrition Basics & Therapeutic Diets) is built in to give you the clinical foundation. This course is built for health coaches, NTPs, herbalists, naturopaths, and wellness practitioners at every level.
Same material, same depth, same clinical rigor. You get lifetime access, all three Quick Reference Guides, and the complete Practitioner Bundle. It's designed so you can master these systems at your own pace, on your own schedule.
Every module comes with a clinical Quick Reference Guide — 15–25 pages of pattern recognition, therapeutic protocols, supplement dosing, decision trees, drug interaction warnings, and physician communication templates. This is the reference material you'll use in practice every day.
Yes. You learn to interpret and educate — not diagnose or treat. Every module includes scope-safe language frameworks and clear referral thresholds. The Practitioner Bundle includes a complete Scope-Safe Practice Guide.
Yes. Contact us for upgrade options. Students who complete Decoding units can apply their investment toward the full certification.
$497 is the launch price. Retail is $997. We haven't set an end date — but when it moves, it moves.
7 days. Full refund. No questions, no hoops, no hassle.

The Next Time Her Supplements Aren't Working — You'll Know Exactly Why.

Micronutrients. Iron status. Anemia assessment. Every connection mapped. Clinical Quick Reference Guides for each one.

$1,331 value $497 — Launch Pricing
Give My Clients the Practitioner They Deserve → One-time payment · Lifetime access · Self-paced

Decoding Nutrients & Blood Cells is an educational program designed to train practitioners in functional blood chemistry interpretation. It is not a substitute for professional medical advice, diagnosis, or treatment. Practitioners are responsible for applying this material within their scope of practice. Individual results vary. Testimonials are not guarantees of specific outcomes.

© 2026 Wholistic Health Academy. All rights reserved.